Lettershop and Mailing Services
The success of your direct mail campaign depends on the expertise, experience and technology of your service provider. Your mail preparation needs to be handled quickly, accurately and with the maximum allowable postage discounts. As your mailing services provider, we can offer custom lettershop services to handle your individual needs. Lettershop services include:
- Volume mail preparation
- Reduced postage rates
- Ink jet and laser addressing
- Cheshire, pressure-sensitive and piggy-back labelling
- Automated trimming, bursting, folding, inserting and metering
- Detailed manual folding, labelling and inserting
- National, U.S. and global distribution
- Postal reporting and analysis
With our unrelenting attention to detail, you can rest assured that your direct mail campaign will be processed with the highest level of quality standards.
Personalized Mail™ (Formerly Addressed Admail)
Need loyalty program information sent out to your customers? Want to get samples to your existing clients, or to prospects getting them to your location sooner? Let KeyContact organize it for you! We have expert staff, who take particular care in organizing data bases, getting your letters and other promotional material where you need them to be, when you want them there. Whether you already have a database, or need to source new customers, KeyContact will help you produce, mail, and track your mailing.
Neighbourhood Mail™ (Formerly Unaddressed Admail)
Precision Targeting: Reach the people most likely to respond to your ad campaign by targeting areas closest to your business including criteria such as: home ownership type, family size, income level, and age group developed from the latest available Stats Can information.
For information regarding Canada Post’s Publication Mail Prices click here.
Mail Match Inserting
KeyContact is proud to announce that they have installed vision technology. As a leader in Direct Marketing, we have installed a JETVision™ system, to our equipment mix.
KeyContact is now able to run 100 percent match mailing and conduct selective inserting through the barcode system. The precision and speed of this machine helps us ensure accuracy and provide cost savings to our clients, which ultimately allows for a more successful targeted campaign.
JETVision™ is a system which adds machine vision to Inserting Machines. Effectively, it is a set of eyes that allows mail inserters to read material in single or multiple locations as inserts and envelopes flow through the inserting process, automatically recognizing when problems arise in the monitored area.
JETVision™ consists of high-speed cameras mounted in various locations on the inserter along the processing path. As material flows through the system, the camera(s) feed thousands of pictures per second to a connected computer. The computer freezes the image(s) and performs a “go/no-go” test against it relative to the process required for the camera(s). This test can range from verification of an address block, sequence number or recipient name and address in the window of an envelope as it exits the system, to comparing pre-set text on an insert to ensure a correct match or orientation. Any errors will stop the inserting process and alert the operator as to the nature of the detected error.
This operation is selected when clients require the ability to assemble multiple documents and verify that each document belongs with the correct package. As inserts are pulled from an insert station, the matching operation reads an identifying mark and uses this mark to compare the inserts to control from the input channel or other insert station. If the match is not valid, the system instructs the inserter to fault and stop for the operator to take corrective action.
Efficient database management is the key to an effective marketing program. Your database must be both accurate and current. To ensure maximum return on your investment, your communications must be directed to the appropriate target market.
KeyContact has the specialized expertise to help you take advantage of the latest database management techniques. Our data solution options include:
- Data Entry
- Duplicate Elimination
- Address Accuracy
- Label Production
- Envelope Addressing
- Laser Image Personalization
- List Management
- Online Inventory and Order Information
- Email Confirmations
- Contact Centre Programming
- Web Applications
- Customized Program Development
Whether you are sending a timely notice to an established client, or developing a new target market, KeyContact can help. We provide efficient database management solutions that can be measured on your bottom line.
KeyContact offers high-volume digital printing that guarantees high quality colour and black & white results. Our latest product offerings use Spot Colour and Pantone Matching Systems.
We offer digital printing with variable data & imaging capabilities. Our in-house capabilities include printing up to 16,500 impressions per hour. You can print lower quantities in full colour economically (reduced production steps from offset printing, no plates). Shorter runs of brochures and pamphlets for time sensitive events with virtually no lead time means you are only printing what you need when you need it. No excess printing costs and no excess storage. As you consider the benefits of Digital Printing think about the advantages it can present to your ever growing business needs:
- Versatile paper handling
- Full Digital Colour (1200 x 4800 dpi) and Black and White printing
- Up to 12 x 18” format
- Custom sizes capabilities
- Colour Printing – Sensors on the transfer belt monitor CMYK values and recalibrate color density on the fly for more accurate, dependable color output.
- Print full colour #10 standard envelopes
- Produce finished professional-quality booklets with up to 100 stapled pages or up to 20 folded, saddle-stitched sheets. An optional face trimmer and punch unit enhance output capabilities.
- Static or variable data
- High speed production printing with variable & data imaging
- Single sided or duplex printing on stocks up to 110 lbs
- Variable data printing which allows you to print personalized content that capitalizes on One-to-One marketing. Each
piece is tailored to your client’s prospects making it more personal, attractive, and effective
- Increased flexibility to update content more frequently ensuring materials are always current and relevant.
- Meets your “Green” Initiatives.
For all of your traditional full colour, premium, and/or large scale print jobs we are here to assist. KeyContact has the tools to deliver:
- Annual Reports
- Business Cards
- Carbonless Forms
- Tent Cards
- Sell Sheets
- Memo/Note Pads
- Pocket Folders
- POP Displays
- Manuals and Booklets
- Index Tabs – Divider Sheets
- Presentation Folders
- And more…
When each phase of your direct marketing program has been handled properly and orders start coming in, KeyContact’s fulfillment services will ensure prompt turnaround and accurate order processing. Our fulfillment services are tailored to the unique aspects of your direct marketing and distribution requirements.
KeyContact’s fulfillment service options include:
- 800 number / website order processing
- Product, premium and literature fulfillment
- Kit packing and distribution
- Polybagging and shrink-wrapping
- Coupon redemption
- Contest and sweepstakes processing
- Inventory control and management reports
- Secure warehousing
- 24 hour turnaround
- Lead tracking and response analysis
Client Care Contact Center
With over 20 years of experience in the direct marketing industry, KeyContact offers state-of-the-art technology complemented by expert database management. Your most complex contact centre campaigns will be managed by fully integrated and efficient communication systems. This will allow maximum control over operations and ensure quality of operator activity.
All of your diverse Contact Centre needs will be coordinated by our multi-skilled agents. Continuing professional, technological and client services training is provided for all operators. And, your national campaigns are easily handled with our flexibility and extended hours of operation.
Contact Centre services include:
- Personalized program development
- Script development
- Web based solutions
- E-commerce support
- Subscription and membership renewals
- Conference registration
- Fundraising campaigns
- Client and prospect database updates
- Quantitative / qualitative client response
- Market surveys
- Prospect list screening
- Appointment booking
- Capacity / overflow
- Client follow-up activities
- Call Management
- Results reporting and analysis
- Direct Sales
- Lead Generation
Your inbound or outbound campaigns are both readily managed by our Contact Centre. Because we speak on your behalf, our paramount concern is the Quality of Client Contact . At KeyContact, we are able to develop and support the most intricate direct marketing package while providing unified and continuing backup to your business needs.